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Principles of marketing by philip kotler latest edition. His other textbooks include principles of marketing and management. Kotler, kotler, kotler, kotler, kotler, kotler, kotler. Name of writer, number pages in ebook and size are given in our post. Help readers learn how to create value through customer connections and engagement ebook. The 15th edition of principles of marketing was a mandatory text for a marketing class of mine. Help students understand how marketers, brands, and customers engage each other with detailed coverage of new digital marketing technologies, including online, mobile, and social media engagement technologies, realtime listening and big data research tools, online influence and brand communities, locationbased. Jan 04, 2017 principles of marketing helps readers master todays key marketing challenge. It provides a comprehensive understanding of marketing. Published under pearson, the 16th edition is a revised and expanded text. Principles of marketing 17th edition global etextbook. Find all the books, read about the author, and more. Professor kotler was named the first recipient of four major awards. Finding competitive advantage and differentiating the marketing offer, global marketing, the impact of a united europe in 1992, service marketing strategy.